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Tom De Houwer

Floral Installations and Education

Two paths. One design integrity.

Art Installations

Immersive floral work for brands, venues, and cultural spaces. Limited to a few projects per year.

Bloom Up

by Tom De Houwer

A teaching path for floral creatives who want stronger design integrity and a clearer personal design voice.

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Bloom Up by Tom De Houwer is where floral creatives train design integrity.

Not only mechanics and composition, but the deeper skill: clean decisions.

So your work holds in real life, not only in a photo.

Testimonials Students

Bloom Up sudent Tuba

The work starts with you

“The moment I was in the room I was surprised to see that the main subject of the whole Masterclass (for me) would be MYSELF… and offer us a detailed methodology.”

— Tuba, Floral Designer

Turkey

Bloom Up Student Keith

Clearer direction  and real opportunities afterward

“It’s given me more opportunities to demonstrate and teach workshops. It’s even helped me get grant money.”

— Keith, Floral Designer Demonstrator  - USA

Self-reflection changed my direction

“The week of the course I came in skeptical, an independent person who did everything myself… and at that moment the world changed for me.”

— Diederik, Floral Designer & garden center owner

Belgium

Bloom up Student Diederik

The rhythm of beauty

“I think one of the most important things to learn from a teacher is how to grasp the rhythm of beauty & how to design the core concept of beauty, and I think this (learning with Tom) is the place to do this.”

— Tracy, Floral Designer

China

Bloom up Student Tracy

Testimonials Clients & Industry Icons

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Perfection and balance

“Pure, honest, stable, all with fantasy and respect for flowers and plants.”

"One of the most talented designers of this time."

— Piet van Kampen,  Commercieel directeur De Gooijer Int BVCo-founder G-FreshCo-founder Floral Fundamentals - Netherlands

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He creates real touching emotion.

"The work of Tom for Fleuramour is really exceptional.

 

I love the architecture, the use of diverse natural materials and beautiful flowers."

—  Frédéric Dupré, Floral Designer 

Best floral craftsman in France (MOF)

France

Out of this world

“He creates huge designs with so few materials and flowers.”

— Pini, CEO Decofresh Roses

Netherlands

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Clearer direction  I  and real opportunities afterward

“It’s given me more opportunities to demonstrate and teach workshops. It’s even helped me get grant money.”

— Judy Zang, Cohim Flower School Manager

China

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